Mavs Vault Exhibition

Designers: Brian Morren, Matt Hoffer
Art Director: Matt Hoffer
Illustration: Jacob Johnstonbaugh
3-D Graphics: Manny Jimenez
Agency Partners: JRA, Dimensional Innovations 

With mountains of memorabilia, interactive activations, film showings, and one-of-a-kind merchandise, visitors to the State Fair of Texas had the chance to directly engage with the 42 year history of the Dallas Mavericks. Key components of the style guide included a title logo inspired by a bank vault, steel border frames, and a vintage-style pattern of team branding. Additionally, a special 3-d “M”, aka “Mark of the Vault”, was applied to promotions and also fabricated for the vault display at the exhibit entrance. 

Mavs Vault attendance: 131,886
Mavs Vault social media: 1.2M+ impressions, 36.4K+ engagements
Mavs Vault influencers: 192.4K+ impressions, 7.8K+ engagements
Mavs Vault in the Media: 9.6M+ audience, $42K+ media value

©MMXXIVMatt Hoffer 0724