NBA Playoffs

With an incredible and somewhat unexpected run to the Finals, 2023-24 was full of surprises and delights. In the Playoffs, the Mavs rode the wave of the city’s enthusiasm, taking over Dallas with heavy doses of branding that celebrated ALL members of the team. The postseason style started with a basis in iconic royal blue tones for the first two rounds, heightening to silver for Western Conference Finals and gold shimmer for the Finals.

Design: Jacob Johnstonbaugh, Brian Morren, Michelle Resendiz, Brenda Cazarez, Barbara Hernandez
Creative Direction: Matt Hoffer
VP of Creative: Todd Brashear

©MMXXIVMatt Hoffer 0724